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Apple Pops On Goldman Sachs Upgrade/Addition To Conviction List

This article is more than 8 years old.

Goldman Sachs comes through with a pretty significant upgrade of Apple shares suggesting that investors add to positions at current levels.

In addition, the company adds the Apple to its conviction Buy list as well.

The analyst, Simona Jankowski, at Goldman Sachs says that their positive channel checks and supply chain data has led to the upgrade.

She says that the Street is wrongly viewing Apple as purely a "hardware" company and should instead be viewing the company as "Apple-as-a service" company.

She adds that from next year the focus will change away from unit sales to installed based monetization and recurring revenues from services.

Jankowski estimates a current Apple installed base of 500 million iPhone users.

Total contrast to what the analysts at UBS and Credit Suisse have been saying in the last week.

The Wall Street fun and games continue unabated as does the "he said, she said" type of research, which is what makes markets (differing opinions) and will more than likely heat up as the sell-side makes that final push to maximize their commissions and bonus checks for 2015.

The analyst at Goldman Sachs has a $163 per share price target on the shares of Apple.

Shares of Apple are up a bit in early pre-market activity.

(Long apple shares, short weekly calls)