Step aside Black Friday, move over Cyber Monday, the best
T-Mobile has announced a deal for new customers to get a top of the range 128GB iPhone 6S for the price of the 16GB model. This represents a $200 saving which will be delivered in the form of a bill credit within 90 days. There’s just one particularly aggressive clause: to qualify the new customer has to come from
Speaking about the deal, T-Mobile president and CEO John Legere was equally bold:
“I can already hear carrier customers asking ‘What’s the catch?’ And I don’t blame them—because, with the carriers, there’s always a catch. But that’s not us. And this is our way of showing long-suffering carrier customers exactly how the Un-carrier gives you more without asking more from you.”
The Catch
But, despite Legere’s words, there actually is a catch: the offer is time limited and will end Sunday December 13th. That said, this is just the start of T-Mobile’s intensified attack on its rivals. The network has already said it has a big promotion planned specifically for Verizon switchers which will begin on Monday.
For its part AT&T has offered T-Mobile switchers a $100 bill credit, but Legere’s deal may force them to go back to the drawing board.
Interestingly, in the cutthroat world of the carrier market, such deals are only likely to become more common as users start to prioritise price and data allowances over all else and reducing the role of carriers (who would prefer to focus on minutes,
Consequently the T-Mobile offer is almost a no brainer (after all a 16GB iPhone 6S is borderline useless) though I would suggest 1. The iPhone 6S Plus is a far better phone and 2. To be sure you check its coverage is strong where you live and work.
That aside, the carrier wars look ready to scale new heights and for all their feuding the biggest winners look set to be their customers…
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