As part of a number of key executive changes today, Apple CEO Tim Cook has named Tor Myhren as vice president of marketing communications. Myhren has an impressive background from his eight years at advertising firm Grey, where he created the iconic campaigns like the E-Trade talking baby and Rob Lowe doing things for DirecTV.

He's also, it turns out, pretty damn good at belting out an ad-focused parody of famous Sinead O'Connor track "Nothing Compares 2 U," which seems to be made as an internal video about moving Grey's NYC creative department to new office space.

It gets so lonely inside this cube
Like a bird without a song
Nothing can stop these lonely copywriters,
So tell me baby, is my spellcheck wrong?

Please enjoy responsibly.