Apple Is Excited by the Potential of iPad Pro for Enterprises
Apple Has Plenty of Growth Drivers up Its Sleeve to Fuel 2016
iPad Pro could help Apple gain share in the tablet market
In the prior parts of the series, we discussed a number of initiatives that Apple (AAPL) has taken in order to gain market share in the enterprise segment. One of the major initiatives that Apple took was when it launched iPad Pro in November. The iPad Pro is a 12.9-inch tablet, much bigger than the iPad Air’s display of 9.7 inches. According to Apple, the iPad Pro will appeal to both consumers and enterprises.
Apple has acknowledged in the past that its iPad business is being cannibalized by the iPhone on one end and Mac products on the other end. According to a report from IDC and as the chart below shows, although Apple is the largest player in the tablet market, its market share has declined over the last year. The bigger screen size of the iPad Pro would resolve this issue to some extent. Seeing the potential of larger tablets, Microsoft (MSFT) also introduced the Surface Pro 3 tablet last year and the Surface Pro 4 this October.
iPad Pro could act as a productivity tool for enterprises
Apple is excited by the potential of the iPad Pro in enterprises. As an example, Apple mentioned that with the help of its Bloomberg professional app, more than 325,000 professionals will be able to use iPad Pro to get access to finance-related data. iPad Pro would also act as a productivity tool similar to a laptop for enterprises. Apple is already optimistic about its partnership with IBM (IBM) and Cisco (CSCO), which it anticipates will help boost the iPad’s penetration in enterprises.
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