Don't Mock the Apple Watch
Tech giant may never compete with the top-end, but Swatch and others are vulnerable
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Swiss watchmakers are starting to mock Apple over its attempt to muscle into their industry. While it's true the Apple Watch hasn't set the world alight since going on sale in April, the horologists shouldn't be complacent.
At Geneva's watch fair this week, H Moser, a small Swiss brand, unveiled a 24,900 Swiss franc ($24,666) mechanical spoof of the Apple Watch -- with none of the functionality. It doesn't let you "gossip," "send beautiful sketches created on a two-inch screen" or "share your heart rate," the company said, but "it is something you can pass to your children one day without having to upgrade it."