Rutronik signs Intel processors in IoT market push

Markus Krieg, CEO marketing at Rutronik (right), Simon Wilyman, channel director, Intel EMEA

This will include Quark, Atom and Core processors, mainboards, solid state drives and software, but not the former Altera FPGAs.

“We look forward to our partnership especially given that our strategy that we are pursuing with Smart and Embedded ranges, is in line with Intel’s focus on the internet of things (IoT),”  said Andreas Mangler, director strategic marketing and communications at Rutronik.

Germany-based Rutronik’s main target markets are the automotive, medical, industrial, home appliance, energy and lighting industries.

It has a strategy of bundling products and services for specific embedded applications from the product areas of boards, storage, displays, wireless and peripherals in its Embedded range.

And with its Smart range it brings together sensors, wireless components, micro-controllers, power management and safety solutions for devices within the IoT.

“This provides us with a good foundation for our partnership,” added Mangler.