As Apple shareholders waited for the annual meeting at the company's campus to begin on Friday morning, gigantic screens showcased gorgeous photos, allegedly taken with the iPhone 6s.
"Maybe one day I can take one that good," Apple CEO Tim Cook quipped on stage, to great laughter.
Cook was referring to the most recent Super Bowl Sunday, when the CEO infamously tweeted a super-blurry shot from the big game — resulting in a lot of laughs from the armchair comedians of the internet.
The original photo:
—McMcIntosh (@McMcIntoshed) February 9, 2016
Now, it's no secret that Apple takes the iPhone's camera technology incredibly seriously, so people were quick to give Cook heat about the out-of-focus photo, with plenty of joking references to Apple's famous "Shot on iPhone" marketing campaign.
—STANly KOHbrick (@andykoh_) February 8, 2016
—Tim Cook (@tim_cook) February 8, 2016
Still, it's good to know that he has a sense of humor about the episode.