This article is more than 8 years old.
Apple is reportedly preparing to launch a new version of its iPad later this month, replacing its aging iPad Air models. However, it’s unlikely that the new product will drive much meaningful growth for the company, given the diminishing importance of the iPad product line on Apple’s financials, the slowing tablet market and cannibalization from Apple’s large screen iPhones. Below is a brief look at where the iPad business stands and why it has been relatively under-performing.
Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Apple.
