UK Edition
How Apple recovers millions in gold from recycling old iPhones and iPads
Apple has revealed how it recovered almost a ton of gold [metric] from recycling products such as iPhones and iPads last year.
The Cupertino-based company saved an estimated £28 million worth of gold, figures in its Environmental Responsibility Report suggests.
Apple also recovered 6,612lbs of silver, 2,953,360lbs of copper and 101,000lbs of steel, through the take-back initiatives.
The Tech giant processed an estimated 90 million pounds of unwanted electronics through its recycling programme, which lets customers trade in their old products for money off future Apple devices.
Apple also introduced its Liam robots, which are “designed to disassemble 1.2 million phones a year, sorting all their high-quality components and reducing the need to mine more resources from the earth”.
“We work hard to keep electronic devices out of landfills so that the precious resources they contain can be reused. And we want to ensure that these devices are recycled properly so they don’t pose a threat to human health or the environment,” Apple explained in the report.
“That’s why we’ve developed recycling collection events, take-back initiatives, and efforts like Apple Renew, a global program that lets you bring used Apple devices to any Apple Store for reuse or responsible recycling.
“Through our efforts, we’ve kept more than 597 million pounds of equipment out of landfills since 1994. In 2015, we collected nearly 90 million pounds of e-waste through our recycling programs. That’s 71 per cent of the total weight of the products we sold seven years earlier.”
In another widely reported story this week, a man who claimed to have 'deleted his entire company' with a wrong bit of code may have just been a massive troll.
Marco Marsala, owner of a web hosting company, asked for help on forum Server Fault claiming he had accidentally entered a code that had wiped his computers, including the websites of his customers.
However, the cry for help now appears to have been part of a guerrilla marketing campaign to promote his new start-up company.