Chennai, May 11 (KNN) Microsoft and Tamil Nadu Small and Tiny Industries Association (TANSTIA) have come together to provide a range of modern business devices powered by Windows 10 Pro, to support the growth of Small and Medium Businesses (SMBs) in the state.

Microsoft together with its OEM partners – Acer, Datamini, Dell, Lenovo, HP, and Smartron among others, is bringing a suite of laptops, desktops and hybrid (2 in 1) devices for TANSTIA’s member SMBs, the association said in a press release.

These devices address three crucial needs of SMBS – Productivity, Security and Cost Effectiveness.

The devices being offered today harness the power of Windows 10 Pro to work seamlessly across form factors including notebooks, tablets and innovative 2-in-1 hybrids, desktops and powerful workstations with keyboard, mouse and large displays. They allow SMBS to leverage cost-effective technologies and tools to foster collaboration using mobility and the Cloud as the major building blocks for taking their business to the next level. 

With these devices, SMBs can manage the day-to-day challenges of anywhere, anytime access to data and business tools to stay competitive and productive, while also ensuring their data as well that of customers is secure.

To make adoption of technology easier for SMBs, Microsoft and its OEM partners are making these devices available for TANSTIA members at prices starting from INR. 14,999. Some key devices being offered include the Acer Travelmate P645 notebook, Datamini TPOS7 tablet Dell Latitude 11 5000 Series 2-in-1, HP Spectre Pro x360 2-in-1., Lenovo ThinkPad Lenovo X1 Yoga, and the Smartron TBook 2 in 1.

“We believe today’s entrepreneur aspires more in an extremely competitive environment. Therefore, having the right set tools and solutions is a necessity for him to stay ahead. In today’s mobile-first, cloud-first world Microsoft’s endeavor is to enable its customers to thrive. Microsoft is focused on creating a portfolio of Windows 10 powered devices that are modern and come in innovative form factors, while being relevant and affordable for Indian SMBs. Tamil Nadu is home to some of the most progressive SMBs in the country and we are glad that we are helping them accelerate their business”, said Manohar Hotchandani, Director, Business Development, Microsoft.

“We are glad that large companies like Microsoft are coming forward to support the growth of SMBS in Tamil Nadu. With these new offerings from Microsoft, we are confident that businesses will be able to increase their efficiency, widen their market and compete at a larger scale with global companies”, said CK Mohan, Vice President -TANSTIA.

In addition, Microsoft is bringing cloud powered solutions, developed by its ISV partners to address crucial business needs of SMBs in the state. Together with Microsoft Office 365 – Smarter SMB and IDOS address key areas like Business Efficiency CRM, Finance and Accounting. Quadrasystems.net India Private Limited (Quadra), a Microsoft Gold Competency partner will lead the deployment of these solutions in the state.

Smarter SMB by Smarter Biz: is a CRM application built on Microsoft Excel and helps SMBs manage customer relationships, optimize sales, and improve communication and collaboration with customers. IDOS is a Microsoft Excel-based simple-to-use accounting software which comes with in-built compliance and real-time internal audit capabilities.

“We continue to extend and enhance our platforms, services and the cloud that powers them, to fit into the changing, real-world business processes,” added Mr. Hotchandani.

According to research conducted by Zinnov, Tamil Nadu is among the Top 8 states in country in technology adoption. SMBs in cities like Chennai, Coimbatore, Madurai and Tiruppur are among the leaders in technology adoption. Key sectors where SMBs from Tamil Nadu lead include – Manufacturing, Retail, Hospitality and Services.