Apple (AAPL) has been criticized for the stingy data storage configurations in its iPhones. But according to a report Tuesday, Apple is preparing to double the current memory configurations with the upcoming iPhone 7.
Apple has had the same memory configurations for the last two iterations of the iPhone -- the iPhone 6 and 6S. It offers versions with 16 gigabytes, 64 GB and 128 GB. The entry-level model iPhone has had the same 16 GB of data storage since the iPhone 5 came out in September 2012.
Asian component suppliers indicate that the iPhone 7 is likely to come in 32, 128 and 256 GB models, Credit Suisse analyst Kulbinder Garcha said in a research report.
The shift to high memory configurations could spark upgrades among iPhone users who want more local storage on their handsets, he said.
The iPhone 7 is expected to debut in September. It is rumored to be thinner and faster than the current models.
Garcha rates Apple stock as outperform with a price target of 150. Apple shares fell 0.4% to 93.49 on the stock market today. Apple stock touched a nearly two-year low of 89.47 on Thursday, as iPhone sales slow.
