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Do You Have a Wearable? You Will Soon Enough

Wearable sales will hit 101.9 million in 2016, a 29 percent jump over 2015, according to IDC.

By Tom Brant
June 16, 2016
Fossil's new wearables

Wearables—smartwatches, wristbands, headsets, and the like—make up one of the fastest-growing segments of the tech industry. Just how fast-growing, though, depends on what you count as a wearable.

For market research firm IDC, wearables include five categories: watches, wristbands, eyewear, clothing, and "other." Together, they're expected to achieve sales of 101.9 million units by the end of this year, a 29 percent growth rate over 2015, according to a report released this week.

But even IDC, with its history of authoritative projections on consumer technology sales, acknowledges that the wearables market is somewhat incoherent and will likely change in the future.

"Unlike the smartphone, which consolidated multiple technologies into one device, the wearables market is a collection of disparate devices," IDC analyst Jitesh Ubrani said in a statement. "Watches and bands are and always will be popular, but the market will clearly benefit from the emergence of additional form factors, like clothing and eyewear, that will deliver new capabilities and experiences."

Makers of some of the most successful wearable digital devices, like Apple, don't even use the term at all. A Google search for "wearable" on Apple's website, for instance, turns up little more than a PDF report from April 2015 that explains the company's procedures for applying chemicals to products that come in contact with their users' skin.

Even the smartwatch segment of the wearables market, driven in no small part by the popularity of the Apple Watch ($300.00 at eBay) , is made up of disparate products. IDC says smartwatches will make up 41 percent of the total wearables market this year, including devices from traditional watchmakers like Fossil, fitness trackers, and of course gadgets like the Apple Watch and Android Wear-powered watches.

By 2020, IDC predicts that smartwatches will have achieved a compound annual growth rate of 27.8 percent. That's compared to just 4.3 percent for wristbands and a whopping 201.2 percent for eyewear.

In other words, the next four years will likely see a dramatic transformation in what kinds of technology people attach to their bodies. Projector, anyone?

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About Tom Brant

Deputy Managing Editor

I’m the deputy managing editor of the hardware team at PCMag.com. Reading this during the day? Then you've caught me testing gear and editing reviews of laptops, desktop PCs, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I’ve evaluated the performance, value, and features of hundreds of personal tech devices and services, from laptops to Wi-Fi hotspots and everything in between. I’ve also covered the launches of dozens of groundbreaking technologies, from hyperloop test tracks in the desert to the latest silicon from Apple and Intel.

I've appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rain forests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

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