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With iOS 10, Apple Steps Up Emoji Gender Diversity

A new set of emoji includes more female characters.

By Tom Brant
August 1, 2016
Emoji

This fall's iOS 10 rollout will bring big changes to the way iPhone and iPad users interact with emoji, but Apple wants to make sure that diversity doesn't get lost in the shuffle.

Today the company released some samples of the myriad skin colors and gender diversity its new emoji characters will wear. Darker skin tones are especially well represented: there are non-white female runners, mountain bikers, construction workers, and even someone who vaguely resembles a black, female version of Sherlock Holmes.

There's also a new rainbow flag, as well as what appears to be a single father with his two children and a single mother with her son. The new emoji have been available since the June release of Unicode 9.0, though Apple and other companies typically take months to integrated new Unicode releases into their software.

Apple said in a statement that it is "working closely with the Unicode Consortium to ensure that popular emoji characters reflect the diversity of people everywhere."

Cupertino's cognisance of emoji diversity isn't unique in Silicon Valley. Although emoji themselves are proposed and voted on by the Unicode Consortium, companies are usually quick to promote their adoption of the latest diverse icons.

Facebook, for example, recently started rolling out more than 1,500 newly designed icons, including many of the same ones Apple previewed today. Gender diversity, meanwhile, is largely thanks to Google, which submitted a proposal for more emoji representing female "professionals" in May. And the Unicode Consortium has been working on developing racially diverse emoji since at least 2014, when Unicode 8.0 added the option to modify the skin color of human emoji.

Of course, gender diversity isn't emoji's only new offering. If you ever wanted to express yourself with a water pistol, a facepalm, or someone rolling on the floor laughing (ROTFL), you're also in luck. As CNN notes, the gun emoji is going away in iOS 10, and will be replaced by the water pistol, which comes shortly after Apple and other lobbied Unicode to axe a proposed rifle emoji.

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About Tom Brant

Deputy Managing Editor

I’m the deputy managing editor of the hardware team at PCMag.com. Reading this during the day? Then you've caught me testing gear and editing reviews of laptops, desktop PCs, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I’ve evaluated the performance, value, and features of hundreds of personal tech devices and services, from laptops to Wi-Fi hotspots and everything in between. I’ve also covered the launches of dozens of groundbreaking technologies, from hyperloop test tracks in the desert to the latest silicon from Apple and Intel.

I've appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rain forests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

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