Shares of Apple AAPL fell nearly 2.25% in morning trading Thursday following the relatively poor public reaction to its latest keynote event on Wednesday. Although the tech giant’s latest mobile phone has yet to even begin shipping, consumers everywhere are furious over the company’s decision to remove one key feature from the device.

In front of a packed crowd at the Bill Graham Civic Auditorium in San Francisco, Apple unveiled a variety of new products and services, including the iPhone 7. While the new iPhone boasts new colors, water and dust resistance, and improved camera capabilities, people are upset about the company’s decision to remove the industry-standard 3.5mm headphone jack.

(Also Read: Here’s Everything We Learned From Today’s Apple Event)

Instead of the familiar headphone plug, iPhone 7 and 7 Plus users will connect to the phone’s Lightning port, which is also used for charging the device. Apple will include a pair of EarPods with a Lightning connector and an adapter for analog headphones with every purchase of its latest generation of phones.

(Also Read: Apple Claims it Took "Courage" to Remove Headphone Jack)

This is clearly a big change in the industry, and as big changes oftentimes go, people aren’t immediately excited about it. People also seem frustrated with Apple’s new wireless headphone option, the “AirPods,” which will retail for around $160.

Since the announcement yesterday, the internet has been in an uproar about Apple’s decision. Here are just a few of our favorite reactions on Twitter:

It’s probably fair to say that Apple’s decision was at least partially motivated by the desire to move users away from third-party accessories, and while I doubt that Apple designed any product specifically to be lost or broken, it can’t be denied that the company will benefit from repeat sales.

So, what do you think about the new iPhone 7 and the AirPods? Let us know by joining the conversation at ZacksResearch on StockTwits and Twitter.

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