How is Apple Music beneficial to Apple (2016)? originally appeared on Quora: the knowledge sharing network where compelling questions are answered by people with unique insights.
Answer by Brian Roemmele, Alchemist & Metaphysician, on Quora:
“By this time next year, Apple’s services business — which includes Apple Music, the App Store, and iCloud — will be the size of a Fortune 100 company”–Tim Cook, Apple CEO [1]
The song “ownership” model is being eclipsed by the subscription model. It is in Apple’s best interest to lead, follow, or get out of the way. As consumer tastes begin to lean towards a subscription model, Apple would ultimately lose on its core businesses—music consumption, and the control of this business—as competing services convinced customers to utilize their services. Over time, Apple would have lost the associations with music, and long-term that would have weakened the Apple iTunes platform.
It is also clear that Apple watched a significant number of Apple users begin to stop downloading music and start using services like Spotify. From 2011–2015, Spotify took about eight million Apple customers over to its platform. Data suggests that these customers significantly reduced iTunes downloads. Apple could see the huge growth of Spotify coming, and had little choice but to create a competing product.
Apple is, of course, earning less revenue with subscription music services; however, they are earning some income, whereas otherwise this revenue would have been entirely lost to Spotify. It is also not just about the revenue but about control of the silos Apple has built around music, movies, books, apps, etc. These silos are a significant aspect of Apple’s business, and as Tim Cook mentioned, will be a Fortune 100-sized revenue stream in the next twelve months.
iTunes sales is appropriately the red bar.
[1] Apple CEO Tim Cook: This could be the size of a 'Fortune 100 company' by 2017
[2] Apple Music May Be Outpacing Download Revenues
[3] Apple Music turns up heat on Spotify with 15m subscribers - Music Business Worldwide
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