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SAP’s Chen Challenges Oracle, IBM With Database Advances

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SAP AG, chasing Oracle Corp. and International Business Machines Corp. in the $26.7 billion database market, is betting on new product features to gain ground, said the man who helped build the company’s arsenal.

The largest maker of business-management software has a realistic chance of overtaking IBM in database revenue in the next three years as it wins customers with new applications, integration with mobile and real-time technology, and lower prices, said John Chen, head of Sybase, the database and mobile-software maker that SAP bought for $5.8 billion in 2010.