Apple Unveils Smaller IPad to Boost Tablet Rivalry
This article is for subscribers only.
Apple Inc. Chief Executive Officer Tim Cook introduced a smaller, cheaper version of the iPad designed to keep customers from buying low-cost tablets from competitors Microsoft Corp., Amazon.com Inc. and Google Inc.
The iPad mini boasts a 7.9-inch screen diagonally, compared with the 9.7-inch screen of the iPad, which was also upgraded today. It’s also thinner and lighter, and costs $329 to $659. Shares of Apple, the world’s most valuable company, fell on concern the price isn’t low enough to draw users from rivals like Amazon’s Kindle and Barnes & Noble Inc.’s Nook.