Pursuits

Time Warner, Netflix Climb on Report of Apple Interest in Media

Is Apple About to Make a Move Into Media Content?

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Time Warner Inc. rose in early trading Thursday after a newspaper reported that a top Apple Inc. executive raised the prospect of buying the owner of HBO, CNN and Warner Brothers last year. Netflix Inc. also gained as the discussions underline Apple’s interest in media and potentially offering its own content.

Eddy Cue, who oversees the iTunes store, Apple Music and iCloud, broached the idea of a bid at a meeting with the Olaf Olafsson, Time Warner’s head of corporate strategy, the Financial Times reported Wednesday, citing three unidentified people.