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Apple TV+ Rebranded as Apple TV

9 articles • Started 2 days ago • Last updated about 9 hours ago

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Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’ Variety • October 13, 2025 at 3:57 PM
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Apple TV+ Being Rebranded as Apple TV MacRumors - Front Page • October 13, 2025 at 3:25 PM
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Apple TV+ rebranded as just ‘Apple TV’ 9to5Mac • October 13, 2025 at 3:24 PM
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Apple’s streaming service gets harder to tell apart from its streaming app, box Ars Technica • October 13, 2025 at 5:16 PM
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Apple TV Plus is being rebranded to… Apple TV The Verge • October 13, 2025 at 4:38 PM
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Eddy Cue says Apple TV has ‘significantly more’ subscribers than rumors suggest 9to5Mac • October 14, 2025 at 12:20 PM
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Apple exec on Apple TV rebranding: ‘let’s just do it’ The Verge • October 15, 2025 at 9:03 AM
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Apple Renames Apple TV+ to Apple TV 512 Pixels • October 13, 2025 at 4:05 PM
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New Apple TV rebrand is the right move at just the right time 9to5Mac • October 13, 2025 at 8:42 PM