 Talking Heads Discussion
Sep 20, 2008
Headline: "New Microsoft Ad: I'm a Mac, but I'm Listening" ["CP&B was brought on to take a little wind out of Apple's sales (intended), but it remains to be seen what kind of listening Mac users will be capable of. We're an elite bunch. The agency is known for recharging sagging brands through sharp, unconventional brashness, typically inventing memorable new themes or characters in the process. To get PC users feeling less inadequate, and Mac users less mighty, it will take a gifted campaign."] The Huffington Post
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