 Talking Heads Discussion
Feb 19, 2015
Headline: "Apple Watch 'Edition' Will Cost At Least $5,000, Probably A Lot More"" [""Koenig says in a follow-up tweet to his predicted gold content 'If anyone thinks Apple is charging less than $5k for the Edition, they are smoking crack. Based on the gold content alone, $5k easy'. It is quite important that Apple gets the pricing right on the Watch Edition though, because reducing it later would be a really bad move from a perception point-of-view. I suspect that Apple will want to come in under $10,000 but at significantly more than $5,000. So my estimate is $8,000.""] Forbes
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